Your business is changing. The market is changing. And we're going through "Them Changes," if I can borrow a pop music reference from the late Buddy Miles.
We've been through change before. The magazine started out in 1959 as Furniture Design & Manufacturing and focused on that part of the market for many years. But our primary focus shifted to cabinets, millwork, office furniture and store fixtures in addition to residential furniture in recent years. In fact, the official name has been simply "FDM" for more than 10 years.
We also aligned the circulation for FDM and CabinetMaker into large plants and small shops back in 1998. That's practically a geological age in the past, the way things are changing now.
Our big plant/small shop focus made a lot of sense for a number of years. Now, many companies are downsizing, and smaller shops are becoming more sophisticated, using advanced processes, technology and equipment.
The recession has fast-forwarded many changes. We will continue to cover many of the same areas that FDM has covered, but we will also be focusing on the small to mid-size companies where we see the greatest growth in the future.
Simply put, there has been good information for large plants in CabinetMaker and good information for smaller shops in FDM . One gentleman told me a few weeks ago that he prefers machines intended for companies with 500 employees. He has five in his own shop. I think we'll see more production from these small and medium-sized companies.
Don't stop thinking about tomorrow
I know what your reaction may be. It was the same when I discovered that my 600-album record collection was obsolete or when my CD collection was becoming outdated.
"I liked it the way it was!"
Fortunately, you'll still be able to get the information you need from a printed magazine. We know that's the preference for many people. But we expect that our new combined Web site will be a primary source of information for many readers. We're also planning three new e-mail newsletters as part of this change. And qualified readers can receive the new magazine in a completely digital format.
CabinetMaker editor Will Sampson and I will be working closely together on both the new magazine and the new expanded Web site. He will have final responsibility for the print version of CabinetMaker+FDM , and there isn't another editor in this industry with his experience and expertise. I will have overall responsibility for our completely new Web site that will combine the best features of fdmonline.com and cabinetmakeronline.com .
On behalf of the previous editors over the past 50 years, thanks to the many people who have contributed in some way to our longstanding success, including woodworking companies, equipment firms and organizations. And a special thank you to those that have taken the time to allow us to visit their operations.
We're looking forward to the future, and we hope to be able to provide useful information for your business in the years ahead. It would be easier to continue to do the same thing, that's for sure. It's time to get ride of that old turntable.
Have something to say? Share your thoughts with us in the comments below.