ATLANTA, GA – When it comes to luxury design Bespoke owner Keith Morgan is at the top of the game, catering to an elite international clientele base by emphasizing elegant custom design and spectacular craftsmanship. 
 
Having won numerous design awards from Woodworking Network’s Best In Wood to Veneer Tech’s Craftsman Challenge, Morgan will share his design philosophy and approach at the 2018 IWF Closets Symposium, to be held Tuesday, Aug. 21 at the Georgia World Congress Center, in a session titled the “Business of Design.”
 
Morgan, who served as a keynote speaker at the 2018 Cabinets & Closets Conference & Expo in Pasadena, California, will discuss the importance of design-oriented professionals from the front office to the shop. He will also discuss how to work with wealthy clients and the need to employ professionals that understand market-viable design and long-term design trend history. He will address how Bespoke has successfully linked itself to other luxury brands and will also discuss the importance of hiring talented people and what Bespoke does to retain them.
 

2018 IWF Closets Symposium lineup

8:00 AM - 9:00 AM - Coffee & Pastries
 
9 am – 10 am
How to Grow Your Business 
Lisa Carlquist, Artisan Closets 
Real life ideas from a closet firm that saw dramatic growth, going from zero sales to nearly $9 million in about 7 years. Get business tips on everything from personnel and hiring to marketing.
 
10 am – 11 am
How to use PR effectively
Amanda Eden, Stoner Bunting Advertising and David Biggs, Woodworking Network 
Have you completed a high-profile project or hired a well-known designer? Learn how to attract media attention and gain coverage of your firm by using effective PR strategies with digital marketing and social media.
 
11 am – 12 pm
What’s Trending in Colors and Textures 
Michele Weitzel, Northern Contours 
Whether in urban centers or smaller metro areas, European furniture designs are increasingly popular. This presentation will provide a look at the hottest styles from Europe and how to apply them in a successful business strategy for the North American market.
 
Noon to 1 pm Networking Lunch
 
1 pm – 2 pm
The Ins and Outs of Closet Manufacturing
Phill Hunt, Dream Closets 
See how this North Carolina company evolved from a dealer to a wholesale manufacturer of closet systems, cabinet components, and furniture.
 
2 pm – 3 pm
Best Business Model: Manufacturing or Outsourcing?
Eric Marshall, Kitchens and Closets by DEA; and Mike Carson, Inspired Closets and Phill Hunt, Dream Closets
Hear real-life experiences from two industry vets on the pros and cons of manufacturing and outsourcing as well as best practice tips on how to make your business a success regardless of the model.
 
3 pm – 4 pm
Business of Design
Keith Morgan, Bespoke
Keith Morgan, who has won numerous design awards, will discuss the importance of design-oriented professionals from the front office to the shop. He will also discuss how to work with wealthy clients and the need to employ professionals that understand market-viable design and long-term design trend history. He will address how Bespoke has successfully linked itself to other luxury brands and will also discuss the importance of hiring talented people and what Bespoke does to retain them.  
 
4 pm – 5 pm
Micro Living and Multifunctional Spaces
Eric Pothier, Richelieu Hardware 
With Boomers downsizing and Millennials preferring smaller living spaces especially in urban areas, creating interior designs that accommodate micro units sizing 300 square feet are less is more important than ever. Learn what products and materials are best suited for these small spaces.
 
 
 
 

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