The 2024 IWF Closets Symposium takes deep dive into the business of designing, fabricating, and installing the latest in closets and organized storage. Sponsored by CCF Industries and Woodworking Network, the daylong symposium will be held on Aug. 5 — the day prior to IWF — from 9:00 a.m. to 4:30 p.m. in room B305 at the Georgia World Congress Center in Atlanta.

Top designers, fabricators, and vendors will share their knowledge and answer questions so you can make the most of the lucrative opportunities available in storage-based projects. That includes residential closets, garage storage, wine cellars, walk-in pantries, and numerous other projects. Session topics and times include:

“Am I Charging Enough? How to Find the Pricing Sweet Spot” 9:05 a.m. to 9:55 a.m.
Description: This session is aimed at demystifying the question that haunts every entrepreneur: "How much should I charge?" Whether you're in the closet industry or any other small business sector, determining the right pricing strategy is crucial for success. Tim Coleman, SCE Unlimited, will deconstruct his January 2024 Closets & Organized Storage magazine article on pricing.

In this session, he will strip away the emotions and uncertainties surrounding pricing decisions and dive deep into the fundamental components that constitute your selling price. From material and labor costs to overhead expenses and desired profits, we'll dissect each element to help you determine a pricing structure that aligns with your business goals.
Presenter: Tim Coleman, SCE Unlimited

"Future of Design: Trends Shaping the Industry” 10 a.m. to 10:50 a.m.
Description: This session will explore the latest design trends shaping the future. Discover innovative ideas, emerging styles, and cutting-edge techniques that are transforming interior design. 

Whether you’re a seasoned professional or new to the field, this session will provide valuable insights and inspiration to keep you ahead of the curve. Don’t miss this opportunity to stay updated on the trends that are defining the future design landscape.
Presenters: Christina Relyea, JB Cutting/ACSP president and Wendy Scott, Timeless Closets & Cabinetry

“Integrated Marketing: Novice to Enterprise Strategies to Elevate Your Business” 11 a.m. to 11:50 a.m.
Description: Join our panel session to discover how small companies can effectively leverage organic social media and digital marketing to build a solid foundation. Learn practical tips for engaging your audience and creating impactful content. Our experts will also guide you on how to seamlessly scale up to paid marketing, lead generation, and branding options, providing a comprehensive roadmap for sustainable growth and increased visibility. Whether you're starting out or looking to enhance your marketing efforts, this session offers valuable insights for every stage of your business journey.
Presenters: Allanna Bell, Optimization Dolls; Abbas Naqvi, GWP Inc. and Danny and Mady Barrera, Contractor Click

Lunch 12:00 p.m. to 1:00 p.m.

“Mastering Closet Installation with Leather, Glass & Aluminum Finishes” 1:10 p.m. to 2:00 p.m.
Description: Join us for a practical session on integrating leather, glass, and aluminum finishes into closet projects. Our expert panel will share hands-on tips and insights to help you navigate installation challenges while ensuring durability and client satisfaction. Learn how to tailor designs to client preferences and stay updated on the latest trends in materials and techniques. Whether you're a beginner or a seasoned pro, this session will equip you to elevate your closet designs with confidence and precision. 
Presenter: Eric Marshall, Closet Training Institute; Christian Nadeau, president, EcoDomo; and Wendy Scott, Timeless Closets & Cabinetry

“How to Maximize Closet Space with Functional Hardware” 2:10 p.m. to 3:00 p.m.
Description: Join us for an engaging education session that delves into the pivotal role of functional hardware in optimizing closet design. In this session, we will explore how the right hardware solutions can revolutionize the aesthetics and functionality of closet spaces, offering efficient storage solutions that cater to diverse needs and preferences.

Our expert panel will uncover the fundamental principles of integrating functional hardware into closet design, emphasizing the significance of thoughtful planning and strategic implementation. From innovative sliding mechanisms to space-saving organizers, we'll showcase many hardware options that elevate the utility and versatility of any closet layout.
Panel: Richie DeMarco, Richelieu and Kate Bernyk and Taylor Rachko, Distinctive Designs

“Guide to Custom Closet Lighting Design” 3:10 p.m. to 4:00 p.m. 
Description: Designing a dream closet is more than just shelves and drawers; it's about creating a sanctuary that adds value to the home and enhances your everyday life. Join us for an educational session where we delve into the crucial aspect of custom closet design: lighting.

Discover how the right lighting can transform the closet, making it not only functional but also aesthetically pleasing. We'll explore various lighting options, from the timeless elegance of chandeliers to the modern versatility of LED lights. Learn how each type of lighting can enhance different aspects of your closet, from highlighting prized possessions to illuminating dark corners, considering factors such as placement, brightness, and energy efficiency. You'll gain valuable insights on how to avoid common pitfalls and maximize the impact of your lighting design.
Presenter: Leatie Morris, Rev-A-Shelf

Register at https://registration.experientevent.com/ShowIWF241