Phone app lets consumers do parametric modeling for furniture on demand
February 13, 2019 | 12:26 am CST
The inspiration for Dimensionally Yours began in 2015 when founder Tino Go needed a bookcase for a uniquely shaped corner of a room. The existing options were expensive, too large, or unaesthetic, or a combination of all three, he says. 
Entrepreneur and visionary Tino Go launched an app that uses the latest smartphone software to help consumers choose, visualize, and customize furnishings from the convenience of their home.
Based on augmented reality and parametric modeling, the app can change the shape and size of a piece for the consumers' needs. Those computerized change instructions are then sent directly to the team for input into advanced woodworking equipment.
Streamlining the process for every customization saves time and money, says Go, who is based in Elyria, Ohio. Files are exported as G-code to member furniture workshops that are members of the network, with a target of delivering the order within two weeks.  
Tino Go, CEO, Baru/Dimensionally Yours
Go's company has created an e-commerce and distributed manufacturing platform that lets consumers order custom furniture at affordable prices. Independent woodworking facilities with CNC capabilities are encouraged to participate in the network. Go holds an MBA in Finance and Investment Banking from Indiana University’s Kelley School of Business and a BA in Economics from the University of Michigan.

The business is in start-up mode and is in the process of rebranding as Baru (Indonesian for "New," a nod to his heritage, and to one of the largest furniture manufacturing centers in the world - though this furniture would be produced locally in the U.S.)  
Go will present Baru/Dimensionally Yours concept at the 2019 Executive Briefing Conference, the top management conference taking place April 14-16 at the San Jose Marriott. 

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.