JAMESTOWN, N.Y. — RTA furnishings giant eSolutions Furniture announced the rebranding of its commercial and residential divisions to meet the evolving needs of consumers and the spaces in which they live and work.

“Our business has been in a transformative state these last couple of years. Now we are thrilled to reveal what we’ve been working on as we establish ourselves as an eCommerce leader of accessible, ready-to-assemble furniture solutions for homes and commercial spaces,” said Luc Mongeau, president and CEO.

The company’s professional B2B division, Bush Business Furniture (BBF) recently unveiled a new look and new website, bushbusinessfurniture.com, and will be launching a lineup of new products in 2025, including the Vista Collection. The line features commercial-quality desks and storage with an upscale contemporary style that coordinates with BBF office accessories such as privacy panels, powered components and seating. 

“We take great pride in helping businesses and organizations find office solutions that put every space to its best use,” Mongeau said. “With a straightforward, uncomplicated buying process, simplifying the lives of key stakeholders in small- to medium-sized businesses is at the core of our mission.”

BBF can furnish office spaces including reception areas, training rooms, and executive suites. The company said all products are designed, tested, and certified to withstand the rigors of a 40-hour plus workweek.

Furnishings for the home
The New York-based company began the transition in April, when Bush Furniture, the residential brand, became Bush Home, with a fresh new look, new website BushHome.com, and a focus on product solutions for every room of the home, including desks, entryway/mudroom and laundry room storage, and tables. Building upon its successful legacy in office furniture, the company said Bush Home will elevate its offerings to include coordinating dining sets, bedroom sets, and complete on-trend designs for living and gathering spaces.

“Bush Home was created to offer a new avenue to consumers for cohesive styles at affordable prices, so every family has the power to create spaces that bring joy to the everyday and make every room feel connected,” said Jackie Grimm, Portfolio Strategy & Commercialization vice president.

“We are excited to be investing in this brand and its roots in small-town America as we continue to support the community where the brand was founded,” Mongeau added.

Bush Home and Bush Business Furniture (BBF) are brands of eSolutions Furniture, a leading e-commerce solution for residential and commercial furniture. The RTA giant was founded in 2021 following Bestar's acquisition of Bush Industries the year prior. Headquartered in Quebec, eSolutions Furniture is ranked 59 in the FDMC 300, a listing of the largest wood products manufacturers in North America.