MEXICO CITY - More than 230 furniture and machinery brands from Europe, the United States and other countries will be on display at Magna Expo Mueblera Industrial -MEM Industrial. The annual woodworking show takes place Jan. 22-24 at the Centro Citibanamex in Mexico City.

More than 7,000 visitors from 18 countries are expected for the 26th edition of the trade show.

The Mexican furniture market has an approximate value of 40 billion pesos, with an annual growth of 3 percent on average, which represents a business opportunity for Mexican and foreign companies, said Christian Pfeiffer, Global Director of Woodworking Events for Deutsche Messe, the show's organizer.

Mexico stands out as the world’s fourth exporter of adjustable height swivel seats, sixth of chairs and metal seats, eighth of chairs and wooden seats and ninth of wooden parts and pieces for furniture. It is an industry that employs around 100 thousand Mexicans.

Pfeiffer said the fair consolidates its success as the reference for the industry and for the next edition changes were implemented to further develop the floor plan of the trade fair, including product segmentation,  specialized areas and an increase in exhibition space in the Citibanamex Center (from room D to room B and C), which implies greater advantages for exhibitors. Displaying a range of technology for solid wood and panel processing, along with supplies and accessories, the 230-plus exhibitors will be spread across 12,000 m2.

With the agreement with the Mexican Association of Suppliers of the Wood and Furniture Industry (AMPIMM) and the joint work with international organizations of the sector, such as the European Federation of Manufacturers of Machinery for the Transformation of Wood (Eumabois) and the German association of this industry VDMA (Machinery for the Processing of the Wood), new product groups and activities have been integrated in the exhibition.

In its 25th edition last year, MEM Industrial confirmed its reputation as the largest business platform in the sector, thanks to the successful partnership with AMPIMM, the organizer said. Strategic allies such as Eumabois and VDMA Woodworking provided the exhibition with a new face, transforming MEM Industrial effectively into the main showcase of Mexico for the wood industry, Pfeiffer added.

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