The 2017 Milan Furniture Fair, the Salone del Mobile.Milano, will be held April 4-9 in Milan, Italy, featuring the latest international design trends.
The 56th edition of the program is expected to attract more than 300,000 visitors from over 165 different countries with its comprehensive and extensive range of goods – from furnishings to lighting to the workspace. Five exhibitions: the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite, will run concurrently at the Fiera Milano Rho.
“The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% of the high profile foreign professionals with solid buying power at the last edition”, said Salone del Mobile.Milano president Roberto Snaidero.
Following the successful launch of the last edition of xLux – the section devoted to timeless luxury reworked in a contemporary vein – the Salone Internazionale del Mobile has brought in an innovative format for classic furniture and furnishing accessories, in Pavilions 2 and 4, under a new name, Classic: Tradition in the future, and with a more homogeneous, balanced and fluid layout. A central “promenade” takes visitors into a space that draws on values such as patrimony of knowledge, craftsmanship and the skills needed to create classic furniture and objects. The exhibition will also feature the theatre and one room from the successful Before Design: Classic project presented at the last edition of the Salone del Mobile.Milano, along with the short film by multi-award winning director Matteo Garrone.
The two biennial exhibitions will be running in full synergy with the Salone Internazionale del Mobile, Euroluce in Pavilions 9-11 and 13-15 and Workplace3.0 inside Pavilions 22-24 dedicated to the workspace, as well as the International Furnishing Accessories Exhibition and SaloneSatellite.
Now into its 29th edition, Euroluce showcases the very best the lighting market has to offer, from decorative products to illuminotechnical products – used in the industrial, street, theatrical and hospital lighting sectors – as well as lighting and home automation systems, light sources and lighting application software, all with a particular focus on energy saving, environmental sustainability and light pollution.
Workplace3.0 – now into its 18th edition – is based on an innovative concept based on design and technology for designing workspaces and is an event that responds to the rapid change in the world of work and the latest market demands.
The exhibition will showcase the ultimate furnishing solutions for offices, banks, insurance offices, post offices and public spaces; chairs for offices and community spaces, acoustic products, internal partitions and coverings, office furnishing accessories, audio-visual technologies and technical and security systems.
SaloneSatellite, in Pavilions 22 and 24, with free public entry from Cargo 5, is an unmissable event. It brings together a selection of young designers from 5 continents with entrepreneurs, architects, interior designers and the press. The theme of the 20th edition is “DESIGN is ...?”, an open, topical and crucial question.
The 20 years of SaloneSatellite will be celebrated with the SaloneSatellite 20 Years Collection – a special edition of bespoke pieces designed by international designers whose careers took off at SaloneSatellite – and with “SALONESATELLITE. 20 Years of New Creativity”, a large exhibition curated by Beppe Finessi at the Fabbrica del Vapore: an anthology of pieces presented during the twenty editions of SaloneSatellite as prototypes, which then went into production, marketed by prestigious, large-scale companies and other key manufacturers.
Back for a second edition, space&interiors, the only other event officially connected with the Salone del Mobile.Milano, puts the spotlight on architectural finishes. Curated by Migliore+Servetto Architects, the exhibit will showcase interior surfaces, floors, doors and finishes at The Mall – Porta Nuova, in Milan’s Brera Design District.
A lounge area will be completely turned over to Archicocktails: various figures from the design and architectural world will discuss design and execution trends with visitors.
The exhibition Absolute Lightness will round off the 2017 edition, harnessing an innovative interactive and digital display to underline the value of finishes in contemporary architecture.
For more information visit www.salonemilano.it/en.
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