Don Casebier, CEO, Bierson Corp.

CENTRAL POINT, Ore. - Bierson Corp.'s aim has always been to pioneer and perfect new techniques that will distinguish it from other component manufacturers.

Profiling Bierson and detailing its quest at the April 2019 Executive Briefing Conference will be Don Casebier, CEO. Casebier and partners formed Bierson Corp. in 1998 (Don's brother Dave Cassebier is VP Sales), and have more than a half-century of combined experience in the 3D laminate industry. Bierson continuously innovates its manufacture of three-dimensional laminated components to create unique displays for large retailers. 

Laminating 3-D components at Bierson

Just one example of Bierson's innovation can be seen in its process to find a better (simpler and faster) way to join its furniture cases. Casebier said that his company was looking at new ways to put panel components together, and saw promise in the Valinge technology, a click-together technique mostly used on flooring that Valinge was adapting for assembling casegoods in a product called Threespine. 

Threespine click furniture technology enables rapid furniture assembly without tools, screws, fasteners or other loose parts - allowing installers who must rapidly roll out dozens or even hundreds of nationally branded retail shops to be outfitted and open on time. Installers of these shops are often racing to match powerful but time-critical marketing efforts, such as a breaking Super Bowl ad.  

Dave Bierson, VP Sales, Casebier Corp.

Bierson met Valinge at IWF in Atlanta several years ago and saw the Threespine technology. He and his team later visited the Valinge research and development center in Viken, Sweden, where the two companies continued with testing and development. The efforts resulted in a license agreement for Bierson, the only U.S. firm to license Valinge Threespine for furniture component joinery. (Seven other licencees of Valinge in the U.S. apply it to flooring.)

Valinge R&D Lab in Viken, Sweden.

“Valinge showed a clear dedication to engineered innovation and professionalism,” according to a company statement by Casebier. Afterward Bierson worked with Valinge on follow-up discussions and prototyping, and Casebier now uses Threespine works with a variety of panel-based products in both wood and plastic. This, along with many other innovative approaches, distinguishes the projects Bierson produces for its clients.

Top Reputation in Dimensional Components

Bierson has developed a national reputation for making three-dimensional surfaces that simulate leather, wood grain, stone, metal, high gloss finishes and etched patterns, while using a base of MDF.

A partial list of products and components includes tops, bases, cubes, doors, shelves, signs, pilasters, pedestals, mouldings, tabletops, desktops, work surfaces, countertops, fluted casings, and drawer fronts, cubes, risers, and speaker baffle boards.

Making a Mitre Fold Box at Bierson

The company specializes in CNC machining with wood or plastic-based material and has advanced machining and pressing equipment, along with a highly trained and motivated team.

“I promote ideas to convert material into products that exceed customer expectations,” Casebier said. “(We) seek to provide an environment that allows Bierson’s team to learn techniques, develop methods and apply these improvements to address the needs and concerns of our customers.”

With Bierson’s proprietary knowledge gained through their years in the industry, they have configured their equipment for the best performance and flexibility. The company uses short lead-time manufacturing methods for both custom products and long runs of standard parts.

Bierson doesn’t keep large inventories at its Oregon plant. They run complete orders and provide value-added services such as precision boring and drilling, eliminating the need for secondary manufacturing.

Some of their other services include routing, v-grooving, miter folding, logo engraving, case-goods, RTA components, project engineering, prototyping, and subassembly.

Earlier, Casebier told the Southern Oregon Regional Economic Development, Inc. that it is difficult to find trained operators in that part of Oregon, particularly for the kind of highly specialized CNC equipment used by his company. The company partnered with SOREDI and Rogue Workforce Partnership to sponsor training for CNC machines that was made available to other companies in the area. Bierson had three of its own employees sign up for the training, which gave them a broader range of skills

Casebier is pursuing the purchase of additional new technology and equipment, and Bierson CEO Don Casebier will talk about how the innovative approach his firm takes to product development helps secure leading-edge clients and a dynamically growing business. Hear him at the Executive Briefing Conference, April 14-16, 2019 in San Jose, California.

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