CHICAGO — Gunlocke, a manufacturer of wood casegoods, has announced a comprehensive brand refresh. This revitalization embraces a forward-looking vision to meet the demands of the modern workplace.

Available in October, the refreshed brand materials will showcase how Gunlocke's timeless products meet the needs of today's modern leaders, continuing to offer versatile solutions as work environments evolve. Whether in collaborative spaces, hybrid work environments, lounges, or private offices, Gunlocke furniture is expertly crafted to blend style, character, and quality into contemporary office layouts.

"Gunlocke has a storied history of producing exceptional furniture that performs with excellence," said Natalie Johansen Murray, vice president of brand marketing at HNI Workplace Furnishings. "Our new brand identity captures the essence of who we are and where we are headed. It's a symbol of our longstanding dedication to quality and integrity through thoughtful design, sustainable materials, and an elevated aesthetic."

Gunlocke furniture has occupied the Oval Office at The White House and furnished the workplaces of some of the world's greatest companies and leaders. Practices such as steam bending natural wood and hand finishing, highlight Gunlocke's commitment to quality and sustainability. Their Stratawood veneer offerings are precision-crafted from FSC Certified, plantation-grown Obeche and Euro Basswood trees, responsibly sourced and milled to maximize output while minimizing environmental impact.

When The Stanley Center for Peace and Security, a Living Building Challenge participant, sought a furniture partner to reflect their commitment to sustainability and equity, they chose Gunlocke. The Silea casegoods, which hold the Declare label, exemplify Gunlocke's cutting-edge and environmentally conscious solutions. 

For more information about Gunlocke's refreshed brand and product enhancements, please visit our updated website at gunlocke.com.