Colors frame NeoCon's best booths

Colors were a dominate look in many of the showrooms at the NeoCon show.

Photo By IIDA

The International Interior Design Association's (IIDA) named the winners of the 19th annual 2023 IIDA Showroom and Booth Design Competition during the NeoCon Show..

The four winning showrooms and booths at NeoCoon 2023 were judged in four categories: large and small showrooms, those above and below 4,000 square feet; and large and small booths, those above and below 400 square feet.

The Best of Competition award was presented to Turf for its large showroom. The showroom also was named the winner in that category.

Other winners were Portland, Oregon-based Hightower, which won in the small showroom category, Mizetto Design in Chicago that won for the Large Booth category, and FSorb Design in San Juan, Puerto Rico, for the small booth category.

“There is so much thought that must go into these unique, clever spaces,” said Jill Dexter, IIDA, RID, a Stantec Associate and Interior Designer speaking with Furniture, Lighting & Decor,. “Each winner exemplifies the bright future of our industry and wowed us on how every inch of space must celebrate and spotlight the product while captivating and motivating the visitor to engage all at once.”

Judging Criteria:

Originality of design, visual impact, effective use of materials, use of space (creativity, product accessibility, etc.), use of color and textures, lighting, and graphics.

Winners were honored at NeoCon 2023 and will be featured on Winners will also receive official digital assets, including competition winner logos for self-promotion, coverage and mention on IIDA’s social media accounts, and in an official press release distributed to leading industry outlets and media partners.

Best of Competition & Large Showroom – 4,000 sq. ft. or larger
Project title: Turf Large Showroom 

Location: Gilberts, Ill. Illinois

Best of Booth


Small Showroom –Under 4,000 sq. ft.

Design Firm/Manufacturer: Hightower
Design Firm/Manufacturer Location: Portland, Oregon

Small showroom


Large Booth – 400 sq. ft. or larger

Design Firm/ Manufacturer: Mizetto
Design Firm/Manufacturer Location: Chicago



Small Booth – Under 400 sq. ft.

Design Firm/Manufacturer: FSorb
Design Firm/Manufacturer Location: San Juan, Puerto Rico






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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).