MINNEAPOLIS, Minn. - Target Corporation recently announced the launch of its new private label home organization brand Brightroom. The collection of 450 products is the Minneapolis-based company’s first dedicated storage line.

 “Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value,” said Samara Tuchband, senior vice president of merchandising, home.

The collection features flexible, modular, and magnetic solutions including clear plastic bins, utility carts and pegboards. Also, Brightroom products are available in a variety of materials from breathable mesh to wood making the products accessible for all areas of the home from the pantry to the closet and laundry room.

For more information, visit target.com.