Target launches home organization brand
January 17, 2022 | 1:01 pm CST

The Brightroom collection features flexible, modular, and magnetic solutions.

Photo By Target

MINNEAPOLIS, Minn. - Target Corporation recently announced the launch of its new private label home organization brand Brightroom. The collection of 450 products is the Minneapolis-based company’s first dedicated storage line.

 “Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value,” said Samara Tuchband, senior vice president of merchandising, home.

The collection features flexible, modular, and magnetic solutions including clear plastic bins, utility carts and pegboards. Also, Brightroom products are available in a variety of materials from breathable mesh to wood making the products accessible for all areas of the home from the pantry to the closet and laundry room.

For more information, visit

Have something to say? Share your thoughts with us in the comments below.

Profile picture for user michaellebradford
About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.