LiftMaster study: Homeowners want optimized garage storage and smart technology
November 6, 2018 | 1:53 pm CST
The LiftMaster 8500W creates new storage opportunities in the garage with smart-home integration.

Photo By LiftMaster

OAK BROOK, Ill. - LiftMaster, a manufacturer of garage door openers and access control products for the garage, conducted a study earlier this year that revealed over half of Americans are facing a home storage dilemma. The company surveyed 1,000 homeowners and 300 millennial renters nationwide.

While more than half those surveyed are frustrated with there storage space and don’t know where to start there search for solutions, four in five say they would rather maximize their current space than buy a bigger home. When asked which room they would like to have more space for storage, homeowners ranked the garage at the top, ahead of the basement, according to the study.
"More often than not, the garage is the 'forgotten room' of the house," said John Villanueva, vice president and general manager, Residential Access Solutions. "However, our survey found that 83 percent of homeowners wouldn't buy a home without a garage and 88 percent see the garage as more than a place to park a car.”
From sports equipment to fine art, Americans use the garage to store a variety of belongings. Consequently, nearly 79 percent of homeowners desire more garage storage space. But 59 percent of homeowners admit they give their garage some-to-no attention and two in five say they would be embarrassed if anyone saw their garage.
Also, as millennials age into home buying, a garage is a key motivator, with 58 percent preferring to live in a smaller suburban home with a garage over a larger city home without one. The same applies to cleaning their garage. While most hopefuls believe they will clean their garage once or twice a month, most homeowners concede they only clean once or twice per year.

Smart home

The LiftMaster survey also found that Americans strongly favor "smart" home tech solutions.  Three-in-four respondents said they want a "smarter" home and the 91 percent of homeowners thought "smart" home technology is worth the investment.
Women want more "smart" home tech for multi-tasking. According to the survey, half of women homeowners believe the ability to multi-task is an advantage of having a "smart" home. Along those lines, three in four women homeowners are interested in making their home smarter.
For more information about the study and on LiftMaster garage products, visit 

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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Managing Editor for Woodworking Network. She has more than 19 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.