Closet America Shares Tips on Improving Customer Satisfaction
December 16, 2013 | 9:30 am CST

Closet America Shares Tips on Improving Customer SatisfactionLANHAM, MD — Closet America joined a panel of industry experts listed in Wood Products’ 2013 WOOD 100 to discuss its strategies for building customer satisfaction.

The company’s efforts in providing a high level of customer service have garnered it numerous industry awards besides the WOOD 100 including the Angie’s List Super Service Award for 2011 and 2012, the 500 Top Remodel for 2012 and the Guild Master Award for exceptional customer service and satisfaction for 2011 and 2012.

“Customer satisfaction is the first though in everything we do,” said Closet America president Skip LaBella in the webcast. “We start with that end goal in mind and have organized the company around that goal.”

Closet America is vertically integrated from design to product development, manufacturing and installation. “We believe that we have to control all of these things to deliver world-class services,” LaBella added.

The company’s webcast presentation shares tips on how each of these elements can enhance the customer experience including the importance of collecting information and project details from the initial client contact, consistent advertising, extensive training and support for designers, controlling every aspect of manufacturing, hiring the best installers and providing them with extensive training, tools and support, and measuring project results through third-party surveys.

To learn more about Closet America’s tips and techniques, register and view the on-demand webcast “Marketing & Investment Strategies of the WOOD 100” at

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