California Closets and Martha Stewart launch modular storage line
February 11, 2020 | 1:28 pm CST
Photo By California Closets
RICHMOND, Calif. - California Closets is collaborating with Martha Stewart and Marquee Brands (owner of Martha Stewart branded products) in the launch of The Everyday System, a modular, customizable home organization system.
“It has been a pleasure working with California Closets on a new closet and organizational system that will change homemakers’ lives,” said Stewart. “Our new closet and storage components are versatile and beautifully designed and rendered in exquisite materials and finishes. These units can be used in every room in a house to simplify and organize everyday living.”
Through the exclusive license, The Everyday System with its modern, metal-and-wood design and proprietary Hidden Track System, will be available for purchase at www.californiaclosets.com/martha-stewart/ and through California Closets design consultants, the company says. The new line features minimal installation, seamless adjustability, and an accessible price point.
The Everyday System, which can be installed by the customer or through California Closets professional services, can be moved from room to room, or home to home, and can be customized to provide added storage. The steel design features a single connection point to the wall, while a proprietary Hidden Track System conceals adjustable shelving. The system has single and double-hang areas, as well as shoe storage and offers full-extension drawer boxes or metal mesh baskets on gliders, providing alternatives for accessing smaller clothing items or pantry goods.
Modular components are available in two depths, 14”and 20”, and three widths, 16”, 24”, and 30”. The line also includes a 48” shelf with a built-in USB and outlet designed to accommodate media and home office needs. The Everyday System also includes an exclusive collection of accessories such as premium hangers, as well as trays and collapsible bins offered in iconic Martha Stewart colors.
Many details of a California Closets walk-in closet revonation in Martha Stewart's own home are featured in the new modular storage line.
“Martha’s incredible attention to detail and her many years of teaching her audiences about the principles of good design elevated how we approached the style and function of The Everyday System,” said California Closets SVP and Chief Merchandising Officer Jill LaRue-Rieser. “This product is practical in its simplicity to install and configure, yet also sophisticated with its contemporary wood-and-metal design. Complementary to our core offering, we believe The Everyday System will also allow us to service a greater segment of customers, particularly those who are renting or looking for accessible, installed organizational solutions that they can modify themselves or relocate with ease.”
The system's modular components can be configured to create hundreds of storage solutions for the home, including closets, home offices, media systems, craft rooms, and pantries. Eco-friendly finishes such as Perry St. White Woodgrain and Bedford Grey Woodgrain, along with graphite and gold metal accent colors, all draw inspiration from Stewart's personal homes, the company said. Additionally, features like soft-close drawers and textural metal-mesh cabinet door inserts allow clothing to breathe and are designed to her specifications.
“As the originators and leaders in our respective industries, California Closets and Martha Stewart share genuine values that inspired this authentic relationship from day one,” said California Closets CEO Bill Barton. “We are honored to collaborate with Martha and her team on this exclusive line of exceptionally well-designed and versatile organizational solutions that customers can customize as their needs and living spaces evolve. Both the modular configurability of The Everyday System and the personal insight from Martha that informed so much of its distinctive design present a milestone opportunity for California Closets to expand our expertise and deepen our relationship with customers.”
This is not Stewart's first time working with California Closets. Last year, the company designed and installed a closet walk-in in one of her unused bedrooms. In an article posted on marthastewart.com, the writer noted that one of the appealing aspects of the design was "that all the components are modular, so none of the home's original moldings had to be removed (and the closet can easily revert back to a bedroom if ever necessary)." In a recent interview with Architectural Digest, Stewart said that many of the features of that renovation are "incorporated into these modular units we’ve designed [with California Closets]."
For more information visit www.californiaclosets.com/martha-stewart.
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