Build Your Home Improvement Business by Blogging

By now you’ve heard it a hundred times — “Blogging is good for business. My web guy says I should blog. Really, I should start blogging.”

Ah, if life was just that simple. It’s not. So I’m going to share why your business will benefit from a good, consistent blogging effort.

Let’s start with thinking about your website for a minute. It probably doesn’t have a large number of pages. And for the pages it does have, you probably don’t update or change them very often. For most of us, just feeling like our website is up and working gives us a feeling of peace. Or, perhaps, relief.

You might think you can now get on with other things like repairing a machine or figuring out how to build this latest complicated closet. But getting the website running is only part of the recipe for success.

Activity on the website puts you in the position of driving more organic traffic to your site and creating an opportunity to turn this traffic into leads. One of the best ways to do that is by writing blogs. So, one of the most important reasons you should blog is to create more sales opportunities for your company.

Here’s How It Works:

1) Search engines index the pages on your site. If you add pages, then more pages are indexed and that means there are more chances of your company showing up higher in search results.

2) Every time you write a blog post, it’s one more indexed page on your website. That means you’ve just created one more opportunity to get found by search engines and drive organic search.

3) It’s also a signal that there’s activity on your website so it’s worth paying attention too. It’s reflective of a current, active business (unlike some sites out there that were created in 2005 and they haven’t been touched since then).

4) Blog posts also keep working while you’re not. These indexed pages show up in search results for a long time. People will find them months after you’ve posted them, and they also become lead opportunities.

5) Blog posts are also content that people can share, ­ so it helps with addressing the social media aspect of things. Your blog posts become your email marketing posts and your social media posts: It’s smart business.

6) And your blog posts can have a “call to action” at the end of each one, with interactive queries like “ask” or “opt in.” You’ve got great additional content that would be of value to a potential lead, and if they provide an email address, you will then send them the great, useful content.

You know you want more business. You want more traffic to your website. How do you do that without turning it into a full-time job or busting your advertising/marketing budget? Honestly, blogging and social media will help.
And here’s an opportunity to really kick your marketing into high gear. For details, sign up for the 3-part online course that Richie DeMarco and I created to help people who have the same questions and social stumbling blocks that you do. Register at You’ll get immediate access.


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About the author
Denise Butchko

Denise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like “Better Homes & Gardens” and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing, including ways to leverage social media and design to increase opportunities and brand themselves as the “go to expert”. If you want to have fun while you learn and bring your “A” game to your business, Denise is the one to partner with to make that happen. You can find her at or at the above links.