Belwith Products names new agency for luxury hardware showroom brand
Trellis, by Belwith-Keeler, was one of eight new hardware collections introduced by the company at 2017 KBIS.

Photo By Belwith-Keeler

LANCASTER, Pa. - The 120-year old decorative hardware designer and manufacturer, Belwith Products, announced Stoner Bunting as PR agency of record for its luxury showroom brand, Belwith-Keeler. The agency has been specializing in residential and commercial building products marketing for more than 30 years.

“Our new partnership with Stoner Bunting will allow our trusted specialty channel brand to benefit from their public relations expertise and wide-ranging relationships within the design space,” said Dennis Hale, vice president of sales and marketing, Belwith Products. “With their years of marketing experience in the home and building products industry, we are confident that Stoner Bunting will support us with a more unified, strategy-driven outreach.”

As agency of record, Stoner Bunting will be responsible for all of Belwith-Keeler’s public relations initiatives including content development, social media strategy, media relations, trade show support and event planning for their brands within the specialty channel. Belwith-Keeler will collaborate with Stoner Bunting to promote its new envisioned line of unique designs, keeping in line with the brand’s long history of supplying the most contemporary, fashionable and iconic designs.

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Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.