2019 color and styling trends for wood coatings
January 1, 2019 | 10:33 am CST
Photo By AkzoNobel
AkzoNobel, a leading global paints and coatings company, presented the latest findings on color and styling trends at the Fall 2018 High Point International Home Furnishings Market. At the event, AkzoNobel invited a select group of manufacturers, designers and product developers across the wood industries to special presentations about cutting-edge trends for furniture, cabinetry, flooring and building products. A highlight included the wood coatings launch of Spiced Honey as the 2019 AkzoNobel Color of the Year.
Dichotomy – the importance of two-tones, multiple layers and contrasting styles in a space
Robert Haley, Color Trends Manager for AkzoNobel’s Wood Coatings business, revealed the color and design influences that will drive the industry in 2019. Haley took a deep dive into specific industry-leading styles within the wood market for the next year. According to Haley, two top trends are centered on the customization in design and the influence urban housing is having on the home furnishings industry.
Authentic – organic forms that include weathered, wire-brushed finishes where imperfection is admired
“We are seeing a strong desire for customization in design, and research is revealing consumers expressing their individual styles – for example, through reclaimed flooring used on statement walls and repurposed vintage pieces in homes,” Haley says. “Collaborative spaces are also becoming more important as populations in urban areas continue to expand, leading to more residents living in large collaborative environments that are more cost-effective than individual houses or apartments.”
Luminous – pearl and metallic finishes on luxurious looks that include velvet touches
When it comes to furniture and furnishings, Haley also says that there has been a movement away from grays. “I can tell you from the recent fall market, we are starting to see that wane a little bit. The deeper grays are waning and moving into lighter, more natural wood tapestry.”
Retro-Classic – modern influences with a traditional soul
Haley attributes some of the recent movement in color trends to the fact that the market had become so saturated that “in order to again gain attention, we see people moving into some more natural, lighter wood tones.”
When it comes to wood finishing, Haley and Bob Averett, Color Design Manager at AkzoNobel, identified four trends for 2019 that transcend design:
1. Dichotomy – the importance of two-tones, multiple layers and contrasting styles in a space
2. Authentic – organic forms that include weathered, wire-brushed finishes where imperfection is admired
3. Luminous – pearl and metallic finishes on luxurious looks that include velvet touches
4. Retro-Classic – modern influences with a traditional soul
“These four trends we expect in 2019 are already influencing many designs right now,” Averett adds. “Our job is to inspire our customers with translations of these trends into unique wood finishes and to ensure that they are capable of running these designs in their factories across the world. We help designers reflect and accent the Color of the Year, Spiced Honey, by offering interpretations based on contrasting tonal palettes to deliver an on-trend room aesthetic.”
Haley’s presentation was delivered at a client appreciation gathering hosted by AkzoNobel at the Market event, with nearly 200 industry leaders from around the world in attendance.
The exhibit was completed with a vignette interpreting the 2019 Color of the Year in furniture, cabinetry, flooring and building products to provide inspiration for guests.
Learn more about these four trends at akzonobel.com.
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