Design and innovation to highlight 2018 Closets Conference
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PASADENA, Calif. - The 2018 Cabinets & Closets Conference & Expo, to be held March 27-29 at the Pasadena Convention Center in Pasadena, California, will offer a number of robust and informative sessions for closet organization firms and design professionals.
 
Part of a 3-track conference program (Closets, Cabinets & Lean Management) taking place on March 27, the Closets track will feature a variety of topics for attendees from the business of design, the rules of lighting to new product development and much more. 
 
Closets: Profitability through Innovation
 
Morning sessions:
Panel: Designer Dialogue - Senior designers from top firms across the country share their perspectives on how to balance the art of design versus the business of design.
• Moderator: Denise Butchko 
 
Rules of Lighting - Everything you need to know on how to incorporate lighting into design projects as well as key tips on installation.
• Michael Stubblefield, Tresco Lighting 
 
Panel: Drive Sales with Digital Marketing - Leverage your brand with effective content and social media marketing strategies and web site design. 
• Mike Foti, Innovate Home Org
• Moderator; additional panelists TBD
 
Lunch
 
Afternoon sessions:
Manufacturing versus Outsourcing - Build it or Buy it? Learn the ins and outs of manufacturing versus outsourcing in a lively discussion with two industry vets.
• Mike Carson, Inspired Closets 
• Eric Marshall, Modern Closets & Garage and in DEA Kitchen Remodeling 
 
Panel: New Product Innovation - Q&A with a panel of entrepreneurs on how to expand business opportunities and develop ideas for new products. Plus, a discussion of design and manufacturing challenges, filing patents and much more.
• Jack Z. DeLorean, AttiClosets, DeLorean, LLC
• Lee Goldsticker, Lazy Lee 
• Additional panelists TBD
• Moderator, Michaelle Bradford, Editor Closets & Organized Storage magazine
 
Plant tour

Designer certification

The Association of Closet and Storage Professionals (ACSP) will once again offer designer certification during the conference allowing designers a chance to see the latest home storage products on the market and get certified in the same day.
 
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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.