Wellborn Cabinet moves to frameless cabinetry at KBIS 2016
January 20, 2016 | 12:23 pm CST
Angela O'Neill, director of marketing, announces the launch of Wellborn Cabinet's first frameless line, Aspire Cabinetry. Set for production in 2017, Aspire was on display at KBIS 2016.

LAS VEGAS -  At KBIS 2016, Wellborn Cabinet Inc. announced it will offer its first frameless line, with production set to begin the first quarter of 2017. Named Aspire Cabinetry,  the full access frameless line will be manufactured at the company's 1.5 million-square-foot facility in Ashland, Alabama.

According to Angela O'Neill, director of marketing, Aspire will be offered in a range of door styles including wood, textured melamine and metal.  The frameless cabinets will be constructed of  3⁄4-inch thick thermofused melamine end panels, shelves, tops and cabinet bottoms. All doors will have fully concealed Euro cup hinges with a six-way adjustability and self-closing integrated soft close features.

The Aspire Cabinetry was on display at the Wellborn Cabinet booth. Two drawer options will be available: a 5/8 solid wood dovetail drawer with natural finish and a double-sided metal drawer with powder coated steel in silver color. Both drawer guide systems feature full extension and soft close system that close with just a slight touch, she said.

O'Neill said Aspire will be offered in colors common to Wellborn's face-frame lineup, making it easy for dealers and customers to coordinate the two lines.

Dealer reports of significant frameless volume increases spurred Wellborn's move into frameless cabinetry for the first time in the company's 52-year history, she added. That was echoed in a statement from Paul Wellborn, president and CEO in which he noted, “Frameless is on a fast pace increase of use in the U.S. market. We are dedicated to providing our kitchen and bath dealers the products they need to service the market demands.”

O'Neill added, "With this addition to the many brands Wellborn offers including, Wellborn Select and Premier Series, Estate, Closets and Elegant Bath Furniture line, Aspire adds the finishing touch to our product offering.”

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]