Nobilia expands Euro-styled cabinet presence is U.S. market

German custom cabinet manufacturer Nobilia is expanding its presence in the U.S. cabinet market. The company will exhibit at KBIS 2020 in Las Vegas January 21-23 at Booth SL610.

Last month, the company announced that White Good, a marketing and communication agency based in Lancaster, Pennsylvania, has been named agency of record.

Nobilia kitchens are designed to offer something for many tastes at an attractive value. Nobilia kitchens, bathrooms, and living spaces are intended to harmonize the distinction between the fine and applied arts while reuniting creativity and industrial design.

Begun in 1945, when master cabinetmaker Johann Stickling and his brother, businessman Willy Stickling founded a cabinetmaker’s workshop in Avenwedde, Germany, as a non-trading partnership, Nobilia started as a producer of sewing cabinets and occasional furniture.

Today the company is known for its modern integrated living concepts and portfolio of kitchen and bathroom furniture. The company produces more than 3,500 kitchens per day, all pre-sold, all made in Germany.

White Good will drive strategic idea creation, content strategy plans and execution to support product launch, event and trade show programs. This is designed to build awareness and engagement with influencers, showroom consultants and consumers. See


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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].