Brendan Matthews, master cabinetmaker and cabinet business lecturer at Palomar College, presents "Building Your Cabinet Business" at the 2016 Cabinets & Closets Conference on March 22, 2016, at the Pasadena California Convention Center.
Matthews, an expert speaker with the Cabinet Makers' Association, also runs Foothill Cabinetworks, a custom cabinetry shop in Vista, California. Matthew's presentation is part of the three-track day-long conference prior to Cabinets & Closets Expo on March 23-24, also at the Pasadena Convention Center.
Building Your Cabinet Business is aimed at wood shop owner/operators who are looking for ways to achieve growth and greater stability, and those who seek a better opportunity to take on the type of work that is most profitable for their companies.
What will be covered:
• Developing a comprehensive business plan
• Analyzing your strengths and weaknesses in business and trade skills
• Know your target market & competitive advantage
• Diversification of your product offerings
• Developing a comprehensive marketing strategy to best access your customers
• When to outsource
• Managing employees
• Developing the infrastructure for growth
Twenty years of professional woodworking, design and installation experience give Matthews a deep and wide understanding of what is important in kitchens, custom furniture and cabinetry.
Also a popular professor at Palomar College, Brendan draws on his knowledge and experience in teaching a new generation in woodworking, cabinet making, and laminate fabrication. He likes giving back to his profession.
Though much of the work is rooted in the core skills and traditions of woodworking, Foothill Cabinetworks also takes advantage of the latest that technology has to offer. Computerized project simulation, which renders a view of what finished room plans and cabinetry will look like, gets high marks from clients.In operating his own successful business, Brendan Matthews says he is motivated by an affinity for the medium of wood, a love of craftsmanship, and a commitment to the quality of life that comes from fine form and function in living environments.
“I like working with clients,” Matthews says. “At its best, a project is a collaboration between the person who will live with the results of the work, and the cabinetmaker.” Consistently, clients say they enjoy not only the end results of the work, but the creative process of interacting with Matthews and his staff.
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