Keep up with industry trends from Sherwin-Williams market expert
Les Smith of Sherwin-Williams.

LAS VEGAS -- Businesses must offer the latest trends in color, design and technology to stay competitive in the market, said Leslie H. Smith, market development manager, Sherwin Williams Industrial Wood Coatings.

Following what your competition is doing always makes you into a “me too” company. So how do you get in front of your competition and become the leader in trends?

Many trends in color and style come from fashion. Technology trends are dictated by the consumer and government regulation. Keeping up with these trends can make or break your business. Offering the wrong colors and styles will send your potential customer to your competition. Not keeping up with technology advances and regulations could close your doors.

Les Smith will help you gain insight into the latest trends in color, style and technology as he presents “Keeping Up With Trends From Bellbottoms to Blockbuster, How trends affect your business” which will be part of the AWFS Finishing Symposium at the Las Vegas Convention Center on July 16, the day before AWFS Fair exhibits open.

The AWFS Symposia, presented by CCI Media and Woodworking Network, provide a full day’s intensive training tailored to your business needs and get you ready for the biggest industry trade show of the year.

Four symposia are offered, each in a daylong format providing access to industry experts and thought leaders. This year’s program covers Finishing, CNC Technology, Closets, and Leadership. Each of the symposia go from 9 a.m. to 5 p.m. on July 16 and include a networking lunch.

The full-day Finishing Symposium will look at a variety of new and emerging finishing technologies and best practices. Finishing system organization, performance measurement and problem solving are addressed. The Finishing Symposium is sponsored by Milesi, Superfici, and Burkle. See


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About the author
Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].