Magazine
When the market gets tough, the tough start marketing. Wood manufacturing firms did so this year. Whether positioning for green leadership (Steelcase, Kimball), launching Websites (JK Concepts); rebranding (Stow); joining social media (Paul Sturch NY Times blog); or going online (mainefurniture.com), marketing is the now the middle name for woodworking businesses.
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August 15, 2011 | 3:37 pm CDT