Magazine

WOOD 100: Business Strategies A

The business side of the woodworking business touches on finance, new acquisitions, management shifts, pursuit of government investments and restructuring.

Magazine

WOOD 100: Go-to-Market

Woodworking firms reset tactics: To find and reach customers in the downturn, wood industry firms adopted new Go-to-Market Strategies to reach target audiences, especially home organization suppliers — Wellborn Cabinets supplies closets to builders; Closet Works launched a wholesale division; PremierGarage partnered with Closet Tailors; and Windquest became Stow.

Magazine

WOOD 100: Marketing Initiatives

When the market gets tough, the tough start marketing. Wood manufacturing firms did so this year. Whether positioning for green leadership (Steelcase, Kimball), launching Websites (JK Concepts); rebranding (Stow); joining social media (Paul Sturch NY Times blog); or going online (mainefurniture.com), marketing is the now the middle name for woodworking businesses.