Conestoga Wood to Rebrand Sunriver Cabinetry Components
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EAST EARL, PA  – The Sunriver cabinet components brand will be incorporated into that of parent firm Conestoga Wood Specialties, the large custom cabinet doors and wood cabinet components firm announced. Conestoga purchased Sunriver in 2008, and marketed it as a West Coast product line for cabinetry doors, drawer fronts, and architectural accent pieces.

The transition is expected to take 12 to 18 months. Conestoga added there are no planned changes to personnel at Sunriver Industries' Kent, WA-based facility. Only the branding and signage will be affected.

“Sunriver has a solid reputation for quality product and good service,” said Jeff Eichenseer, director of Marketing at Conestoga Wood Specialties. “Its West Coast presence and reputation has helped us grow our reach in that region which positions it to now fully reflect the Conestoga Wood Specialties' brand."

Conestoga purchased Sunriver in 2008, and marketed it as a West Coast product line for cabinetry doors, drawer fronts, and architectural accent pieces.

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