Miles Enterprises Inc., Glen Burnie, MD — A designer and fabricator of high-end residential cabinetry and woodwork, Miles Enterprise already had a “strong reputation for quality, and for bringing resolve to difficult projects,” when it found itself going a step further in order to grow business during and after the worst of the recession.
“Even in a suppressed market, there is work to be had,” says President David Miles. “In trudging through our worst years — 2009 and 2010 — we found ways to reduce expenses. This allowed us to adjust our pricing structure down, which enabled us to build enough volume to compensate for the reduced pricing. This has been, and will continue to be our model that we believe will continue to aid our success.”
He adds, “We have continued to groom relationships with existing customers, which helps to keep a strong sales base. And finally, we are working to expand our sales base by implementing a new marketing model.”
That includes moving marketing from in-house to agency Leigh Bay Designs. In addition to revamping the company’s website, Miles says the agency has developed a new advertising plan for the manufacturer, utilizing traditional means and social networking. Sales expectations this year look to be even better than the $631,000 recorded in 2012, which was a 20.7% jump over 2011’s figures.
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