Online promotions as well as traditional marketing efforts are among the ways these WOOD 100 companies are keeping their name at the forefront of customers' minds. This year's class includes cabinet and casework manufacturers, residential and office furniture producers, architectural woodworkers, store fixture manufacturers, wood component manufacturers, closet companies and more.

Photo: EthanAllen.com/disney

Ethan Allen Interiors, Danbury, CT —  The residential furniture giant has launched a curated selection of its Ethan Allen | Disney collection on DisneyStore.com.

“Today we know that our marketing efforts have to be both digital and traditional,” said Ethan Allen Chairman, President and CEO Farooq Kathwari. “We want to make sure consumers can experience our brand in a meaningful way, whether visiting any of our 200 Design Centers in North America and interacting with our design professionals or on our digital platform.”

Launched late last year, the Ethan Allen | Disney Collection can be purchased in Ethan Allen Design Centers or online at DisneyStore.com and at ethanallen.com/disney. The company says online shoppers also can interact with one of its 1,500 in-house design consultants via live chat for help.

Ethan Allen owns and operates nine manufacturing facilities, including six U.S. plants and a sawmill, plus plants in Mexico and Honduras. The company says approximately 70 percent of its furniture products are made in its North American plants.

More Bright Ideas

Centorbi Cabinetry, St. Charles, MO
Coming off a down year for the cabinet firm, “we have invested a lot of time and effort in marketing this year to recreate our website and plan to start selling online in 2018,” said Derek Centorbi, president.

IVC Cabinet, Anaheim, CA
“We remodeled our showroom in 2016, bringing in more product offerings and showing more samples than before,” said Jay Schneider, president of the company. “This has led to increased showroom traffic and sales.” 2016 sales rose 16.1%.

Strasser Woodenworks, Woodinville, WA
Sales for the bath vanity maker rose 11.3%, due in part to increased brand awareness from a new website design and improved SEO. Strasser also hired a PR firm for outreach/branding of its transitional and contemporary designs, said Judy Hedreen, development manager.

Gat Creek, Berkeley Springs, WV
New customization kiosks make “it easy for consumers to touch and feel all of the available options,” says Gat Creek CEO Gat Caperton, thus helping retailers convert sales.

Read more 2017 WOOD 100: Strategies for Success

Marketing Initiatives
Go-to-Market Strategies
Business Strategies
Productivity Enhancements
Technology Integration
Product Innovations
Customer Service
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