ICA Group to launch Balance Colors Collection at WMS 2023

MISSISSAUGA, Ontario – ICA Group, a manufacturer of coatings for wood and other substrates, will introduce its Balance Colors Collection to the Canadian at the Woodworking Machinery & Supply Conference & Expo.

The collection made its international debut at interzum 2023.

ICA describes the Balance Colors Collection as “a chromatic garden where different hues of color, transparencies, and sheens mix and transform the surface of objects triggering unique visual and tactile sensations.” The collection made its international debut at interzum 2023.

ICA adds that the Balance Colors Collection is applied to all ICA coatings for interior furnishings from the ecological BIO range for wood and glass to the technological S-MATT coatings.

See samples of Balance Colors Collection and other ICA finishes at booth #1254. Learn more at icanorthamerica.com, phone 647-846-2950 or email [email protected].

ICA Group Balance Colors Collection
WMS 2023 Registration

About the Wood Machinery & Supply Conference & Expo (WMS)
WMS is world-renowned as Canada’s preeminent industrial woodworking event. For more than four decades, WMS has connected Canada’s woodworking professionals with the world’s most prominent machinery manufacturers and suppliers. Last held four years ago due to the Covid-19 pandemic, WMS 2019 attracted attendees from nine Canadian provinces and two territories.

In addition, WMS 2019 featured 75,000 square feet of exhibit space and more than 175 exhibitors. 

WMS 2023 Prospectus

For information about exhibiting and sponsorship opportunities, contact Gavin McAuliffe of Corcoran Expositions at 312-265-9649 or  [email protected][email protected].

For general inquiries, contact Harry Urban, show manager at [email protected]

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Closets Conference & Expo / Wood Pro Expo Illinois, April 17-19, 2024, Schaumburg Convention Center, Schaumburg, Ill.

Salon Industriel du Bois Ouvré (SIBO Expo), Oct. 24-26, 2024, Centrexpo Cogeco, Drummondville, Quebec.



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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.