MT. PROSPECT, Ill. - Bosch Power Tools is kicking off its biggest contest to date today with “Break Up 2 Trade Up”, an interactive initiative that invites contestants throughout the U.S. to share why they are willing to cut ties with their current battery platforms. A total of 1,000 winners will be selected to receive a prize package that includes a Bosch CORE18V battery kit and a choice of seven leading tools, says Bosch.
“Your battery should be a reliable asset, not a source of frustration on the job site,” said Greg Henderson, Bosch director of brand marketing. “Anyone working in the trades will agree that the power source is just as crucial to a project as the actual tool. Our Break Up 2 Trade Up Contest gives participants a fun opportunity to share how a better battery will help them get the job done.”
Beginning November 5, those interested should post a brief video to Instagram explaining why they are ready to move on from their current battery platform. They must tag @BoschToolsNA and use the hashtag #TradeUpContest to officially submit their entry.
Winners will also receive one of seven tools.
The contest concludes at 11:59 p.m. on Thursday, Nov. 21 and is open to U.S. residents only. Contestants must be 18 years old or older to enter. Visit www.boschtradeupcontest.com for full rules and additional information.
Bosch says its CORE18V battery kit delivers 80 percent more battery life than the company's older-generation power sources. A new lightweight edition works with all of the company's power tools and features a CoolPack design that maintains a low temperature much longer while delivering maximum power.
Having established a regional presence in 1906 in North America, the Bosch Group employs 35,400 associates in more than 100 locations, as of December 31, 2018. In 2018 Bosch generated consolidated sales of $14.5 billion in the U.S., Canada and Mexico. For more information, visit twitter.com/boschusa, twitter.com/boschmexico and www.bosch.ca.
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