Weinig Group strengthens sales network in Canada
February 23, 2022 | 1:34 pm CST

LAVAL, Quebec -- Weinig Holz-Her Canada, a wholly-owned subsidiary of the Weinig Group, a leading technology provider for the woodworking industry, has acquired its long-time sales partner, Machinerie Godin. 

Founded in 1989, the company had been a Weinig sales and service office in Quebec and the Maritime provinces for several decades. This strategic purchase will further strengthen customer support in Canada, as it allows even closer cooperation and expansion of sales efforts, according to a company statement.

Weinig Holz-Her Canada is headquartered in Laval, Quebec. The company is the sales and service office of the Weinig Group, which has its headquarters in Germany. Its product portfolio includes a wide range of stand-alone machines from saws to planers, molders, scanners and more. The group is also a leader in systems expertise and brings to market entire production lines for the woodworking industry. With Holz-Her, the group is also positioned as a specialist in the panel processing sector.

Jean-Daniel Amesse + Ken Ellston
Jean-Daniel Amesse and Ken Ellston.

“This acquisition strengthens us as a partner for our customers who can rely on us in the long term,” said Ken Ellston, director of sales and service for Weinig Holz-Her Canada. “We are very much looking forward to working even more closely with the trusted staff at Machinerie Godin and expanding market share together,” he added.

Brett Reid, Head of the Weinig Group’s Market Unit North America, added, “The professionalism and extensive knowledge that the Godin team brings to Weinig Holz-Her Canada is exceptional and will have an immediate impact on WEINIG’s continued growth in Canada.” 

Gregor Baumbusch, CEO of the Weinig Group, said, “Canada is an important market for the Weinig Group and the addition of Machinerie C. Godin to our already strong team at Weinig Holz-Her Canada reflects our commitment to Canada and North America.”

Machinerie Godin will move from its current location in Lévis, Quebec, to Weinig Holz-Her Canada’s offices in Laval, Quebec.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).