Unlock the award-winning virtual world of Masonite
February 12, 2022 | 10:17 am CST

TAMPA, Fla.-- Doors that do more, is one of the themes in the story of Masonite as told in its new virtual, immersive world created to allow builders to see and better understand Masonite’s product offerings.

The Unlock Masonite program has been named “Best Virtual Immersive Experience” in Ragan Communications’ 2021 Video, Visual & Virtual Awards.

Launched in 2021, Unlock Masonite is a digital tool that allows online visitors to virtually explore innovations that deliver on the Masonite mission to make life and living better through Doors That Do More. Included in the experience are door solutions designed to provide more light, more privacy, and more beautiful spaces. The immersive world showcases a variety of interior and exterior doors, curated for every room of the home, while balancing a variety of designs with the consistency of style, said Jennifer Renaud, chief marketing officer, Masonite. 

“As the world continued to change last year, it caused us to think differently about how we engage with builders, dealers and distributors,” said Renaud. “We are thrilled to receive this recognition for Unlock Masonite, and we are excited about the future. We will continue our efforts to develop innovative ideas and bring products to the market that address homeowner needs for comfort, safety, security and convenience.”

Masonite will unveil an expanded Unlock Masonite experience with additional curated interior and exterior door styles later this year.

To experience Unlock Masonite, click here. A free registration is required.

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About the author
Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).