ALEXANDER CITY, Ala. -- Wellborn Forest Products has announced the appointment of Tim Wellborn as president and CEO. Having served as Wellborn Forest Products president and CEO from 1996-2008, Tim will be leading with a new strategic vision while renewing the foundation and legacy that the cabinet company was built upon. Tim will advance the high-end semi-custom cabinet operation’s growth and profitability with an emphasis on craftsmanship through product innovation and technology reinvestment.

Tim’s father, Doug Wellborn and his brother, Paul Wellborn, founded Wellborn Cabinet Co. in 1963. Tim served as vice president of sales for Wellborn Cabinet Co. from 1980-1987 at which point Wellborn Forest Products was established in Alexander City.

The company produced low-end price-point cabinetry for the multi-unit housing industry. As the company grew, Tim and his father Doug began to move towards higher-end semi-custom cabinetry which is still being produced today.

Tim served as vice president of sales at Wellborn Forest Products from 1987 to 1996, after which he became the company’s President and CEO. Tim has continuously contributed time and expertise not only leading Wellborn Forest Products but also serving on the board of directors of the Kitchen Cabinet Manufacturing Association for more than seven years.  Tim’s wife, Pam, who had served as director of design and color until 2008, will continue to influence the company’s product design and finish options. For more information see http://www.wellbornforest.com.