ST. PETERSBURG, Fla. - Rockler will introduce the Rockler Protection Plan, providing service contracts in its 32 stores, covering woodworking and hardware tools.
Bankers Warranty Group, an affiliate of St. Petersburg, FL- based Bankers Financial Corp., said it is launching the new program with Rockler, headquartered in Minnesota.
"Bankers Warranty Group's commitment to customer service makes them a natural fit for Rockler, and we look forward to working together as we introduce the Rockler Protection Plan," said Ron Hornbaker, CEO of Rockler. Noting professional woodworkers are significant customers for Rockler, Hornbaker says, "Now we can enhance our service through BWG's extended service and accidental damage protection program. A great deal of research went into selecting the right service company."
BWG will support the current program while continuing to seek opportunities to develop additional customized solutions.
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