NKBA: Kitchen and bath market forecasted to experience a double-digit increase
July 21, 2022 | 1:00 pm CDT

HACKETTSTOWN, N.J.–Despite inflation and mortgage rate increases that have  contracted the kitchen and bath market, the industry is still expecting double-digit increase over 2021.

The National Kitchen & Bath Association’s midyear 2022 Kitchen & Bath Market Outlook released July 20, reports that the kitchen and bath business is projected to be 16 percent higher than 2021.

“This new Market Outlook report provides revised market size estimates and 2022 forecasts in the Kitchen and Bath Industry, as well as gauges the economic and housing market shifts that continue to impact our market,” said Bill Darcy, CEO of the NKBA. “Despite some economic headwinds, kitchen and bath remodeling demand remains strong. Residential kitchen and bath spending is anticipated to grow by 16% to $189 billion in 2022.”

Outlook’s top takeaway

  • Resilient Revenues. Full-year kitchen and bath spending is expected to reach $189 billion, 16 percent higher than 2021, yet $10 billion lower than the initial 2022 forecast.
  • New Construction Strength. New construction is projected to represent over 60 percent of industry revenues, driven by a record number of new home builds.  The report forecasts 21 percent YOY new construction growth, unchanged from the initial report in January.
  • Larger Projects Gaining Momentum. Higher-end activity has been revised upward due to rapid home appreciation and client movement on deferred projects.  With upwards of 20 percent gains, mid-range projects are expected to register the biggest YOY increases based on growth in new construction.  Lower-end work projection has been sharply scaled back due to higher inflation causing many to put their projects on hold.
  • Numerous Remodel Drivers. Nearly three in four homeowners are locked into mortgage rates below 4 percent, making it more cost-effective to remodel than to move. This, along with record-high homeowner equity per household and a high number of homes in prime remodeling years, bodes well for the second half of 2022.
  • Normalization of Housing Starts/Completions. While builders are working through the substantial backlog of homes in various stages of completion, the number of new housing starts are falling due to high mortgage rates and home prices. This combination has led to a shrinking gap between home starts and completions.
  • Recession Concerns. The Fed has tried to control inflation with three interest rate hikes this year, the latest in June. Of note: The last three times the Fed initiated a cycle of rate hikes, a recession ensued within a year.

We anticipate moderate declines in kitchen and bath spending in the event of a recession next year,” said Darcy. “Our view is informed by improved housing and consumer fundamentals and a likely less severe recession, relative to recent history if one were to occur.”

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).