CONCORD, N.C. -- Superfici America, Inc., the North American division of the Italy-based Elmag SpA, has announced the launch of their new website.

The new SuperficiAmerica.com is designed for the ease of experience for visitors, especially prospective new customers that may not be sure which Superfici finishing product is best for their business.

"Our goal with the new website was to make it very visual with lots of video content, and as easy to navigate as we could, with as few clicks as possible,” said Steve Bosley , vice president of Superfici America. “One of the aspects of our new site that I’m personally most excited about is our new DIY video channel for customers to learn routine maintenance, repairs, and programming for their systems.”

Superfici America produces automated and robotic finishing equipment, with a line of machines designed for every phase of the finishing process. With machines made at their parent headquarters in northern Italy, Superfici America
provides technologies for sanding, spraying, coating, curing, drying, brushing and conveying wood, glass, composite, and synthetic products. See http://www.superficiamerica.com..