New logo for four-day Xylexpo in 2020

MILAN, Italy -- After the decision to bring the Xylexpo exhibition timeframe to four days (from Tuesday May 26 to Friday May 29, 2020), a new logo has been launched officially, 20 years after the rebranding from Interbimall to Xylexpo and the introduction of the logo that has characterized the international exhibition until the latest edition in 2018.

So, as of 2020, a new visual symbol represents the mission of the event: Tools to process wood and wood-based materials, while adding a modern, contemporary, clean and linear style.

“We decided to ‘clean up’ the old logo and create an easy-to-read, stronger image that represents our identity: A practical, modern event where exhibitors and visitors can recognize each other immediately and easily, staying focused on their business, namely the demand and supply of innovation,” said the exhibition manager Dario Corbetta.



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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].