Mercer International wins SFI President’s Award for advancing mass timber
Mercer International wins SFI President's Award

Kathy Abusow, president and CEO of SFI, presents the SFI President’s Award to Lee Rueb, forest certification coordinator for Mercer International, and Nick Milestone, vice president of projects and construction for Mercer Mass Timber, at the 2024 SFI Annual Conference in Atlanta.

 

Mercer International wins SFI President's Award
Kathy Abusow, president and CEO of SFI, presents the SFI President’s Award to Lee Rueb, forest certification coordinator for Mercer International, and Nick Milestone, vice president of projects and construction for Mercer Mass Timber, at the 2024 SFI Annual Conference in Atlanta.

ATLANTA — The Sustainable Forestry Initiative (SFI) honored Mercer International with its 2024 SFI President’s Award. The award recognizes Mercer for promoting mass timber and SFI Certification in the supply chain.

Mercer is helping spearhead the advancement of wood technology to for the North American construction industry. In presenting Mercer with the President’s Award, SFI noted Mercer’s leadership and commitment to educating customers on the value of sustainably managed forests and promoting SFI certification in the supply chain.

More specifically, SFI said Mercer has been integral in ensuring the architectural, engineering, and construction (AEC) community is informed on SFI’s new standard requirements specific to climate smart forestry, biodiversity conservation, and building relationships with Indigenous Peoples’. According to SFI, as a result of their engagement, more organizations in the AEC community are recognizing the value of using SFI-certified wood for their new construction.   

“Mercer’s leadership is driving real change when it comes to realizing mass timber market opportunities,” said Kathy Abusow, president and CEO of SFI. “They exemplify collaboration in the supply chain to ensure that the building sector understands sustainable procurement policies and the role of SFI certification. I’m thrilled to see how this has led to the inclusion of SFI certification in procurement policies.” 

“We are immensely proud to receive the 2024 SFI President’s Award, as it underscores our dedication to leading the advancement of sustainable practices within the construction industry,” said Bill Adams, vice president, sustainability and innovation at Mercer International. “Our work with SFI not only emphasizes the critical role of certified sustainable materials in modern building but also highlights our commitment to environmental stewardship and responsible forest management. This recognition reaffirms our belief that together, through sustainable innovation and collaboration, we can make a significant impact on both the industry and the planet,” 

Mercer is a global forest products company with operations in Germany, the United States and Canada. The company has a consolidated annual production capacity of 2.1 million tonnes (air-dried metric tonnes, ADMTs) of pulp, 960 million board feet of lumber, 210 thousand cubic meters of cross-laminated timber, 45 thousand cubic meters of glulam, 17 million pallets and 230,000 metric tonnes of biofuels. 
 

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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.