Malouf debuts Salt Flat furniture line at High Point
July 9, 2020 | 3:30 pm UTC

LOGAN, Utah — Bedding and furniture specialist Malouf says it has received a positive response to last month's unveiling of its Salt Flat furniture line at the company's High Point showroom. Acquired in April, Salt Flat's comprehensive furniture collection consists of hundreds of products, ranging from living room sofas and sectionals to bedroom dressers and nightstands to dining room chairs and tables.

“Retailers were so excited about the Salt Flat line at High Point. They loved the high-end feel and impressive construction of the products,” said Eric Holmstead, national sales manager for Malouf. “We received valuable feedback from our partners that we'll bring back to our product development team to keep enhancing and adding on to the Salt Flat collection.

Katy Law, owner of Sweet Dreams Mattress in North Carolina, commented, “Salt Flat is the furniture line we've been waiting for. It has a natural feel and designer look, and each piece tells its own story. The upholstery line is on point with the style and comfort, and having the option of performance fabrics is a huge selling factor.”

Salt Flat products currently are offered through Malouf’s container direct program, with other inventory options available in the future. Malouf said it will continue to showcase Salt Flat furniture at industry trade shows, including the upcoming Las Vegas Market, scheduled from Aug. 30 through Sept. 3. Malouf's showroom is B1350.

Founded in 2003 by Sam and Kacie Malouf and headquartered in Logan, Utah,  Malouf's products are available in more than 15,000 retail partner locations in the United States, plus an international sales force serving more than 25 countries., Malouf offers a wide range of products including: mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers.

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]