LOGAN, Utah—Bedding specialist Malouf has expanded its product range with the recent acquisition of home furnishings producer Salt Flat. The company said the acquisition adds furniture manufacturing capabilities of more than 500 initial SKUs across six categories: living room, dining room, bedroom, outdoor, storage and office.
Details of the acquisition, announced April 30, were not disclosed.
“In the past, people have known us as a bedding company, but over the last year, we’ve added bedroom furniture to our lineup," said Mike Douglas, vice president of Sales. "These line extensions have been well received, and when we had the opportunity to acquire Salt Flat, it made perfect sense. We’re excited to build this brand and offer Salt Flat products to our partners.”
Salt Flat's products, which include upholstered furniture, casegoods, dining room tables, home office and bedroom furniture, have been sold in retail locations throughout the Intermountain West. Malouf said it will now offer the products nationwide through its container direct program, where partners can mix and match pieces and ship products directly to their stores. “Our customers can continue to expect the same great service and benefits of working with us. We’re extending our services to include more categories. Our goal is to further simplify our partners’ lives, so they can work with fewer vendors and consolidate ordering,” Douglas added.
“We’re grateful to work with Malouf and its customers moving forward," said Salt Flat President Mason Niederhauser. "We’re confident this partnership will create new opportunities to elevate the Salt Flat brand and reach a wider range of customers.”
Founded in 2003 by Sam and Kacie Malouf and headquartered in Logan, Utah, Malouf's products are available in more than 15,000 retail partner locations in the United States, plus an international sales force serving more than 25 countries.
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