L.E. Smith launches online countertop estimating tool
LE Smith
BRYAN, Ohio - The L.E. Smith Company, the nation's largest single location fabricator of laminate countertops introduced a web-based Quartz quoting tool named SQUAD, that offers quoting in real time
L.E. Smith developed the web-based technology solution to allow clients to independently quote a Quartz kitchen, bathroom, or multi-unit project in minutes and with confidence. Squad houses quotes in a client library, and long term, will allow clients to quote and order for all projects and in all surfaces.
Squad will also house online training, industry resources, and sales analytics.  
"We liked the name Squad because it really conveys who we are to our clients," says Laura Juarez, CEO and president of L.E. Smith. "We're their SQUAD, working for them 24-7. We have their back, and we're always striving to bring them the products and technology that they need to succeed."
L.E. Smith's new Quartz countertop offering is unique because clients are not charged for offal.
"Clients are amazed and ecstatic when I share that they are only charged for the material that they use," says Brian Smith, owner and director of sales at L.E. Smith. "They are all accustomed to having to pay for full sheets and additional square footage. This program eliminates that issue for them,"
Smith says his firm's variety and quantity of "in stock" colors from known brands Viatera , Hanstone, Silestone, Wilsonart Quartz, and TruQuartz is unique to the industry. The program boasts 40+ colors (with more coming,) a fast lead time (just 2-3 weeks from sign-off,) and most impressive: the ability to quote countertop projects online.
The L.E. Smith Company is a third generation, family-owned, premium quality surface fabricator and distributor.  With over six decades of service to the construction, cabinetry, millwork and retail industries, The L.E. Smith Company consistently brings clients trend-forward, high-quality products, and shares proven business techniques enabling clients to differentiate themselves from fierce competition. Committed to lean manufacturing and forestry conservation, L.E. Smith integrates KAIZEN throughout its business practices and has worked to receive and maintain FSC certification.  More L.E. Smith information is available at www.lesmith.com.

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.