NEW YORK -- IKEA recently launched a Swedish microsite "to show consumers the possibilities of an IKEA closet," according to an Adatos.com report written by Lauren Kerensky. The story states that IKEA, working with Forsman & Bodenfors (F+B) (which created IKEA's kitchen site last year), has come up with a creative way to showcase its closet systems.

"We wanted to inspire people to care about their closets as much as any other part of their home, and demonstrate that closets are as much an expression of individual style as the fashion stored within," said Mathias Appelblad, Web director at F+B. The result of the collaboration is a five-story 'dollhouse' in which people can peek in on five different characters who have created closets to fit their unique needs," he added.