Gibson Guitar''s Product Diversification Leads to New Name

NASHVILLE, TN - Gibson, long associated with the guitars used by a long legion of musical legends, has adopted the new name Gibson Brands.

Gibson Guitar''s Product Diversification Leads to New NameThe new moniker reflects Gibson's evolving product line outside of guitars, including its recent acquisitions of TEAC, the Stanton Group and Cerwin-Vegal, plus investments in Onkyo.

“Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands,” said Gibson Brands Chairman and CEO Henry Juszkiewicz. He added that with the acquisitions, “Gibson now encompasses the entire music and sound chain - from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo’s premium high-fidelity systems.”

Gibson's rechristening comes about 10 months after it agreed to pay a $300,000 fine to settle its high-proifle Lacey Act violation allegations chraged by the U.S. Department of Justice.


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