Fortune Brands' home and security division rebranding, effective following cabinets separation
Fortune Brands Home & Security Inc., the home and security products part of the company, intends to change its name to Fortune Brands Innovations Inc., but it will not go into effect until shortly after the completion of the separation of the cabinet business.

“The upcoming separation marks a new beginning for our company, enabling an increased focus on brands, innovation and channel leadership, and accelerated growth and productivity. Within the Fortune Brands Innovations portfolio, brands and innovation are core to everything we do, and our new brand identity highlights these unifying and distinguishing characteristics,” said Fortune Brands’ ceo Nicholas Fink.

To support this refined focus on brand and innovation, the company reorganized its operating structure to better align with its growth and productivity priorities, allowing it to further build and leverage its best-in-class capabilities across the new Fortune Brands Innovations enterprise.

Added Fink, “More than ever before, we will be uniquely positioned to capture and create opportunities in exciting super-charged categories, such as water management, connected products, outdoor living, and material conversion and science. Our new name, Fortune Brands Innovations, Inc., is a reflection of where we are heading and why we will continue to outperform.”