LEBANON, Ind. – Festool has announced its new media and content partnership with multimedia home-enthusiast brand This Old House.
The partnership will include PBS television underwriting spots, video content creation and distribution, events, category exclusivity on the New Yankee Workshop channel, and participation by the leading This Old House talent.
The partnership will start in the third quarter of 2018 and target consumers, hobbyists, contractors, and retailers.
Festool now becomes the exclusive tool sponsor of the New Yankee Workshop channel on thisoldhouse.com. Launched online April 30, 2018, NYW videos provide hobbyists with a robust and significant increase to the TOH video library, while simplifying access to the best information available. See http://www.festoolusa.com.
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