Cabinet survey highlights multigenerational needs
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Cabinet survey highlights multigenerational needsANN ARBOR, MI —

Baby boomers, Gen X and Gen Y are influencing the way society lives and works like never before, and the impact to the home is no exception, according to a survey conducted by Harris Interactive on behalf of Masco Cabinetry and its brands KraftMaid, Merillat, QualityCabinets and DeNova.

GenShift 2011: Lifestages Redefining the Kitchen was conducted to help architects and designers better understand how the collision of social, economic and generational influences impact kitchen design. Harris Interactive surveyed 1,027 U.S. adult homeowners aged 18-65 years old, from February 28-March 2, 2011.

Survey Findings:
• 22% of homeowners 18-65 felt that a place for feeding pets is a top-three kitchen extra, compared with only 10% who felt they needed a space for wine storage.
• While 63% of Baby Boomer homeowners, aged 45-65, plan to stay in their current home over the next five to 10 years, 75% don’t feel that their current kitchen is universally designed to meet their needs.
• Gen X homeowners, aged 35-44, are staying put and nearly half (49%) think they will spend up to a decade in their current residence.
• 40% of Gen Y homeowners, aged 18-34, embrace the concept of multigenerational living and expect their parents will live with them in the future.

Posted by Karen Koenig


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