ERLANGEN, Germany – Andreas Haupt took over the management of company communication at polymer specialist Rehau, effective October 1. Based at the administrative centers Rehau and Erlangen in Germany, the 48-year-old Vienna-native will from now on be managing the global communication activities of the company group and will be responsible for the strategies to strengthen the Rehau brand communication.
The experienced brand and communication specialist has many years of management experience as well as relevant B2C and B2B experience. For 17 years he worked at the
globally active Henkel Group, most recently as Vice President Central-East Europe. In the past he was responsible as marketing director of Nomad Foods and the Iglo brand for the countries Austria and Switzerland and for Central-Eastern Europe. Here he was responsible for holistic corporate/brand communication in the central team.
Andreas Haupt succeeds Klaus Gollwitzer, who, after 20 years at the company, is leaving Rehau to seek new professional challenges. Rehau would like to thank Gollwitzer for his many years of regional and international commitment and his services in the development of the polymer specialist's worldwide company communication.
Under the leadership of Andreas Haupt, the international communications network is to be further expanded and integrated with new marketing concepts from the five divisions Window Solutions, Building Solutions, Industrial Solutions, Furniture Solutions and Automotive. William Christensen, CMO and a member of the Group Executive Board at Rehau, considers the marketing professional Haupt to be perfectly qualified for this task. He welcomed the new communications chief at the Rehau location.
Rehau initiates sustainable contributions for the ecological and economic challenges of tomorrow for energy-efficient construction, use of renewable energies and water
management as well as for mobility and future living. Expertise and an innovative spirit have made the company a leading system and service provider of polymer-based
solutions in the areas of construction, automotive and industry. The passion for the fascinating, unlimited potential uses of polymer materials is a basic prerequisite for
Rehau in order to be successful worldwide as a leading premium brand.