IWF: International Wood Buyers Guide released
Alexandria, VA – The International Wood Products Association (IWPA) releases International Wood, a buyer’s guide to applications, sources and trends, during the opening of the International Woodworking Fair in Atlanta, Georgia. The publication includes a comprehensive, one-stop sourcing directory for the industry along with feature editorials on new and innovative applications and trends for imported wood products.

New for 2010 is an expanded section, International Floors and Decks, which illustrates the ways in which exotic wood species are making inroads into these expansive market segments. “It was a natural growth of the editorial product as our association is increasingly working with architects, designers and distributors to help them find suppliers of flooring and decking,” said Brent McClendon, IWPA executive vice president.

Chris Paras, The Penrod Company, IWPA’s 2010/2011 president, commented, “We’ve received great feedback from the wood industry and the A&D community on how this publication inspires them to expand and incorporate imported wood products into their projects.” Paras continued, “We took the concept further this year with our ‘Designing for Good’ and ‘Winning with Wood’ articles. These two stories, and other featured projects, outline the supporting role that architects, designers and importers can play in advancing sustainable forest management and improving conditions on-the-ground for some of the most impoverished communities in the world when they specify imported wood, plywood, lumber, veneer, or other wood products.”

International Wood also serves as an invaluable “Buyers Guide”, a “yellow pages” of industry suppliers for anyone involved in sourcing imported wood products or locating service providers to industry. “In addition to highlighting some fantastic success stories that used exotic woods, we expanded distribution,” said McClendon. “We’ve increased hardcopy distribution by 33%, plus maintain a digital edition on our website. By focusing International Wood as a ‘Buyers Guide,’ we are quite confident this publication will stay front-and-center on buyer’s desks as a year-round reference tool.”

Distribution: More than 20,000 key decision makers involved in the design, specification, manufacture, distribution and retail of wood products for plywood, lumber, veneer, flooring, decking, and other lumber products receive the copy in print; Digital edition gives online readers 24/7 access at iwpawood.org. ”
Subscriptions to International Wood are complimentary. Additional copies are available from the online store, or by contacting IWPA. Cost is $15 (non-member) or $5 (member), plus $5 s/h. IWPA accepts checks, money orders and most credit cards (Visa/Mastercard).

Established in 1956, IWPA is the leading international trade association for the North American imported wood products industry, representing 200 companies and trade associations engaged in the import of hardwoods and softwoods from sustainably managed forests. Association members consist of three key groups involved in the import process: U.S. importers and consuming industries, offshore manufacturers and the service providers that facilitate trade.

Source: International Wood Products Assn.

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