ATLANTA, GA – August 2010 – As woodworking continues to grow in popularity, both large cabinet manufacturers and smaller woodworking enthusiasts alike need the right decorative and functional hardware to give their stylish, unique cabinetry and furniture pieces a polished, finished look.

Amerock, an innovator and style partner in the decorative hardware industry for more than 80 years, has added more than 70 new products to the hundreds of existing products the company currently offers, including four new collections and the new Antique Silver finish. With the largest and broadest variety of decorative hardware styles, sizes and finishes, Amerock’s hardware is designed to coordinate with all the latest styles in kitchen plumbing fixtures, cabinets, appliances, lighting and color palettes. Amerock remains focused on helping woodworkers, designers and homeowners easily find the hardware they need to complete their project, understanding that even the smallest details can make a dramatic impact.

“Whether designed to hold items ranging from cookbooks, to pots, pans and even appliances, today's woodworked furniture and kitchen cabinets are sized to accommodate the needs of each homeowner. The shape, size and scale of the knob or pull should be as distinctive as the woodworked piece, while increasing its functionality, and that was Amerock’s focus when creating the new hardware collections and Antique Silver finish,” noted Jessica Wolma, Director of Marketing for Newell-Rubbermaid’s Cabinet and Drapery Hardware group.

New Collections Cover Classic to Contemporary
With a nod to the elegant and inviting traditional, the clean lines of contemporary, as well as simple yet strong modern elements, Amerock’s four new collections are available in a variety of designs creating the perfect finishing touch to any stylish piece of woodwork.

• Atherly Collection – Showcasing a traditional design with classic details, Atherly blends clean lines and refined styled into one attractive hardware collection. The elegant profile and delicate beading detail showcases the simple sophistication of the Atherly collection. With two uniquely styled knobs and two sizes of pulls this graceful collection is available in three beautiful finishes - Satin Nickel, new Antique Silver and Oil-Rubbed Bronze.
MSRP: $3.40 (knobs) and $3.97 - $5.11 (pulls)

• Extensity Collection – This collection features modern lines and details which create visual depth and add drama to any cabinet surface. Extensity is available in three coordinating shapes and three distinct finishes – Satin Nickel, new Antique Silver and Oil-Rubbed Bronze.
MSRP: $3.35 (knobs) and $3.90 - $5.02 (pulls)

• Candler Collection – The new Candler collection is distinctively elegant, with strong lines and soft curves that blend a touch of femininity with enduring class and timeless character. Available in three unique designs and three classic finishes – Satin Nickel, new Antique Silver and Oil-Rubbed Bronze.
MSRP: $3.43 (knobs) and $4.01 - $5.16 (pulls)

• Harmony Collection – Classically contemporary, the Harmony collection emphasizes clean lines and crisp details. Available in three sizes in Amerock’s sleek Satin Nickel finish, the Harmony collection adds a simple, yet noticeable touch to any room.
MSRP: $4.39 - $6.04 (pulls)

New Additions to Essential’Z™ Collection
Amerock has added new pulls in a variety of sizes to complement the clean, sleek look of the Essential’Z collection. The arc of the handle perfectly balances the hard lines of modern décor with the welcoming warmth and gentle softening many homeowners desire, giving the home a relaxing touch. This collection extension is available in the classic Satin Nickel finish. MSRP: $4.50 - $6.20 (pulls)

Amerock’s New Antique Silver Finish
In addition to the four new collections and the Essential’Z extension, Amerock is also introducing a new Antique Silver finish. The newest addition to Amerock’s family of nearly 70 finishes, Antique Silver is a sleek and lush finish with deep, rich colors designed to complement traditional, transitional and eclectic styled homes. The new Antique Silver, as with all Amerock finishes, is guaranteed for the life of the home and is available in the new Atherly, Extensity and Candler collections, as well as the classic Reflections™, Allison™ Value Hardware and Kane™ collections.

Amerock's newest introductions provide numerous affordable opportunities for woodworkers, designers and homeowners to personalize and enhance the appearance of their furniture and cabinetry while increasing the piece’s functionality, usability and character.

Amerock markets decorative hardware solutions that inspire, coordinate and help express personal style. For the kitchen, bathroom and the rest of the home, with a variety of finishes and designs for all decorating tastes, Amerock is the ultimate, time-tested source for hardware needs. Founded in 1929, Amerock is headquartered in Atlanta, Georgia with a distribution facility in Freeport, Illinois. Amerock markets products in four categories: decorative hardware, decorative hooks, bath accessories and functional hardware. For additional information on the company, visit the company website at www.amerock.com