SAN FRANCISCO - Data and analytics firm Premise Data surveyed more than 3,300 people about their shopping plans for the holidays during the COVID pandemic.
Here are the results:
  • The most popular shopping destination among respondents is “online.” With cost being a huge factor for shoppers this year, it does not come as much of a surprise that the third top avenue for purchasing gifts this year would be discount stores, with 544 respondents reporting it as one of their planned shopping destinations. 
  • Many consumers' expectations of what timely delivery means has changed: Most shoppers expect to receive their orders within 2-5 days. 
  • 24% of respondents are shopping NOW; 14% of people said they plan to finish by the end of October. 
  • 45% of respondents say a store's safety precautions would have a “moderate” or “major” impact on their willingness to purchase from that brand or store. 
  • Most respondents (45%) do not intend to complete their shopping until December. 
  • When it comes to “Buy Online, Pick Up In-Store (BOPIS),” about 47% of respondents said that they are “likely” or “very likely” to use this method to purchase gifts and goods during the holiday season. 
  • Roughly 44% of respondents said they were “neither likely nor unlikely” to use BOPIS (particularly among 36 to 45 year olds).
  • 58% reported being “unlikely” or “very unlikely” to shop on Black Friday. Surprisingly, 27% were neutral which might indicate that they have yet to make up their mind or are not yet fully confident in shopping in-stores. 


Premise Data is a San Francisco-based data and analytics platform that uses global network of on-the-ground contributors. To date, Premise has collected some 70 million pieces of data about COVID-19, from around the world. Premise Data’s Coronavirus survey hub. 


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