Weston Forest announces a pair of executive appointments
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Mike Loizide VP Sales Canada Weston Forest

Mike Loizides

MISSISSAUGA, Ontario — Weston Forest, a distributor and remanufacturer of softwood and hardwood lumber, and specialty panel products, announced two appointments to bolster its sales and distribution efforts.

Mike Loizides is Weston’s new vice president of sales – Canada. Loizides brings more than 18 years of senior commercial leadership across manufacturing, distribution, and building materials.

Weston also appointed Adam Nolasco as director of distribution sales, strengthening its commercial leadership team and sharpening its focus on retail and distribution customers across Eastern Canada.

In his new role, Nolasco will focus on growing and strengthening Weston Forest’s retail and distribution customer segment. He will work closely with Loizides and the broader sales organization to align customer needs with the company’s manufacturing, packaging, and logistics capabilities.

Adam Nolasco Director of Distribution Weston Forest

Adam Nolasco

“Adam and Mike bring complementary experience and a shared understanding of what major retail and distribution customers expect from a partner,” said Doug Robinson, CEO of Weston Forest. “Weston Forest is uniquely positioned as both a manufacturer and distributor focused exclusively on specialty wood products, and this leadership structure ensures we are aligned to deliver scale, customer solutions, and consistency as our customers grow.” 

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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.