Prior to the cancellation of IWF, Leuco had planned to feature its full range of tooling technology, including *new innovative solutions for through-feed machines,” said Abi Shaffer, director of marketing.
To help promote its products and connect with customers, “We are planning to launch a virtual webinar or virtual trade show booth,” she said. Virtual Solutions by Leuco also allows for customers in need of solutions to connect with the tooling specialist through Zoom appointments.
Social media, including educational tip videos, as well as direct email marketing to previous show leads, are other methods being used Leuco to connect with customers. The company will also be running promotions on its Highline saw blades, as well as its line of HP (high performance), spirals for cutting solid wood, composite panels, and other materials, on its e-commerce website ShopLeuco.com. Custom tooling is also available.
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