Leuco goes digital, helps customers tool up
June 30, 2020 | 11:57 am CDT
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Prior to the cancellation of IWF, Leuco had planned to feature its full range of tooling technology, including *new innovative solutions for through-feed machines,” said Abi Shaffer, director of marketing.

To help promote its products and connect with customers, “We are planning to launch a virtual webinar or virtual trade show booth,” she said. Virtual Solutions by Leuco also allows for customers in need of solutions to connect with the tooling specialist through Zoom appointments.

Social media, including educational tip videos, as well as direct email marketing to previous show leads, are other methods being used Leuco to connect with customers.  The company will also be running promotions on its Highline saw blades, as well as its line of HP (high performance), spirals for cutting solid wood, composite panels, and other materials, on its e-commerce website ShopLeuco.com. Custom tooling is also available.

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]